Hanks’ post includes an image that appears to be an altered version of a 2013 photo taken by Jay L. Clendenin, a photographer for the Los Angeles Times.
GME was unable to track down the video promoting the dental plan and has reached out to representatives for the actor for further comment.
“I could be hit by a bus tomorrow and that’s it, but performances can go on and on and on and on,” he said.
“Outside the understanding of AI and deepfake, there’ll be nothing to tell you that it’s not me and me alone. And it’s going to have some degree of lifelike quality. That’s certainly an artistic challenge but it’s also a legal one.”
He also referred to discussions happening among guilds, agencies and legal firms to come up with the “legal ramifications” of an actor’s face and voice being their intellectual property. The use of AI in Hollywood is one of a number of actors’ fights at the center of their ongoing strike.
“Without a doubt people will be able to tell [that it’s AI], but the question is will they care? There are some people that won’t care, that won’t make that delineation,” Hanks said on the podcast.